Facebook to Shut Down MSQRD AR Face-Filtering App

Facebook to Shut Down MSQRD AR Face-Filtering App: Facebook has announced to shut down its Augmented Reality (AR) face-filtering app known as MSQRD.

On April 13, Facebook will take away the app from each Android and iOS app stores.

Facebook acquired MSQRD in 2016 and the AR app performed a key position in enhancing the corporate’s portfolio of AR pictures and video instruments like ‘Spark AR’ that lets customers create customized face filters for Facebook and Instagram.

“MSQRD was basic to constructing early momentum for AR and offering insights to construct the platform Facebook has right this moment,” the corporate mentioned in a press release late Friday.

“Our focus is now on delivering you the best-possible AR experiences by means of Spark AR, the platform that enables anybody to create their very own AR results and share them throughout the Facebook household,” it added.

Folks can nonetheless discover AR results immediately inside Facebook, Instagram, Messenger, and Portal.

At this time, Instagram and Snapchat supply a number of in-built face-swapping instruments.

Fuelled by Snapchat Lenses and Fb Tales, AR is gaining quick traction.

Facebook is presently constructing its personal working system (OS) from scratch that can energy its {hardware}: primarily AR and virtual reality (VR) headsets like Oculus and video calling units like Portal that presently runs Google’s Android OS.

By shifting to its personal OS, Fb might combine extra indigenous options into its units, and hopefully privateness, making a customized OS for its AR glasses or Portal units.

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